ABC Salon

Committment & Dedication Throughout

Animal Breeding Centre (ABC)

Animal Breeding Centre (ABC) is a unit managed by NDDB Dairy Services situated at Salon, in Rae Bareli district of Uttar Pradesh. NDDB Dairy Services is a not-for-profit Company under section 25 of the Companies Act and is a wholly-owned subsidiary of National Dairy Development Board (NDDB). It functions as a delivery arm of the NDDB for field operations promoting Producer Companies and Productivity Services.

In light of providing affordable high-quality genetics to dairy farmers, NATIONAL DAIRY DEVELOPMENT BOARD, with its deep-rooted commitment, commissioned the Animal Breeding Centre (ABC) in April 1988. It was established with the objective to improve the genetic merit of animals through the introduction of superior germplasm and increase the yield of dairy animals, across the country. Hundred pure Holstein-Friesian (HF) pregnant heifers gifted by her Royal Highness Princess Irene of Greece to the then Prime Minister of India, Shri Rajiv Gandhi served as the nucleus herd and flagged off ABC’s journey. About 130 pure HF pregnant heifers were also procured under the Indo-German bilateral assistance. The herd was multiplied scientifically through Artificial Insemination using the best genetics and Embryo Transfer techniques. The male calves produced were supplied to various semen stations in the country.

In response to the growing demand for high-quality semen in the country, a semen production station was established at ABC in the year 1993. Subsequently in order to firm up the bio-security at the semen station the bull mother farm was wound up.

Today, with its own semen production station, semen processing laboratory, semen quality control laboratory, feed manufacturing plant, biogas plant and a highly mechanized fodder farm, Animal Breeding Centre has evolved as a Centre of Excellence in animal breeding and fodder production in the country.

Animal Breeding Centre (ABC) has the best professionals/ experts, who come from various private, cooperative and developmental sectors, to provide high-quality technical and management services to enhance the growth of the Indian Dairy Industry.

The frozen semen produced in the station is marketed under the brand name “Superior Animal Genetics,” which is now the top-selling animal semen brand in the country. Animal Breeding Centre (ABC) is on a continuous journey to raise the level of quality services provided and be an active contributor to the development of the Dairy sector in India.

Our Activities

Semen Production

Our core operation is Frozen Semen production & Sales, where we provide high genetic merit bulls’ frozen semen. ABC is committed to producing superior quality frozen semen from high-pedigreed bulls using eco-friendly state-of-the-art infrastructure and an effective Quality Management System. ABC is one of the largest semen-producing station in the country and produced 8.5 million semen doses during 2021-22.

Fodder Production

We believe in cultivating quality fodder production and adding value to our services to the Dairy Industry. Organically produced fodder is an important key to producing healthy animals. We maintain environmental friendly practices in all aspects of fodder production.

Animal Sales

With SAG Live, farmers will be able to get superior quality true to the breed female animals. Farmers can choose animal as per their requirement in terms of milk production and management practices. These certified disease-free females which can further be improved by use of “SAG” Branded Frozen Semen Doses. This will result in better yield, faster genetic improvement, and economic upliftment of millions of farmers of our country. Farmers will have the option to choose animals from all major breeds of our country such as Gir, Sahiwal, Rathi, Tharparkar, HF, Jersey as well as HF and Jersey crossbred with Gir and Sahiwal. Through SAG Live, we are truly committed to improve the socioeconomic condition of dairy farmers at the most grassroots level.

Bull Evaluation Program

To sustain and improve the productivity of the bovine population, the prime need is to produce High Genetic Merit bulls through progeny testing programmes and finally disseminate the semen doses produced from these bulls to the farmers. Considering the huge demand for quality Murrah genetics, ABC is implementing a progeny testing programme for Murrah buffaloes in Baghpat District in Uttar Pradesh. Around 670 High Genetic Merit (HGM), Murrah buffalo bulls have produced through the programme by the year 2022.

Apiculture

We follow standard procedures in bee keeping and produce fine quality raw honey for the benefit of the society.

Other Activities

We engage in other activities which are beneficial to our customers while being eco-friendly. These activities include Sales of AI Consumables, Ethnoveterinary medicine Practices, Vermicompost & Biogas production.